tennis sponsoring

He does not play any more and nevertheless he continues to gain the loyalty of the sponsors. Head, the manufacturer of rackets of tennis, made Andre Agassi, 36 years, his ambassador for life. Head, which supplied its rackets to the American during fourteen years, wishes to use the experience of Andre Agassi to develop new products.

Head will now be able to work closer with Andre Agassi to design next-generation products that keep players one step ahead of the competition on the tour. (25 of the top 100 players on the men’s professional tour currently play with HEAD racquets.)

Nadal Nike Ad

By comparison, I thought it was interesting to compare Nadal’s Nike contract with Federer one. He has a different style, original and unique. The parts manufacturer Nike perfectly knew how to exploit Nadal’s image by creating him pirate’s dress with a sleeveless t-shirt with skin-tight man-Capri pants.
The amount of the contract of Nadal is less than a half of Federer’s contract. But now with Nadal new ranking, since he is number one, Nike is going to have to revise the amount of its contract if he it do not want that Nadal be recovered by Adidas…

Mercedes-Benz, one of the main sponsors of the ATP since 1996, will withdraw from the game at the end of 2008.

Indeed, the contract of three years which links at present the car manufacturer to the ATP will come to end this december and will not be continued.

Mercedes wishes to concentrate his investments on sports sponsoring like golf, horse-riding and football.

The famous star of the brand, hung on the net of numerous tournaments in the world, will disappear, as well as the vehicles of service.

Ad Nike with Federer

Roger Federer signed the largest advertising contract of tennis history during the Australian Open in January 2008. He prolonged of 10 years the previous contract and will earn 8 M€ per year.
The American mark equips the champion since his beginnings and will continue this partnership until the end of his career (Nike estimates that Roger Federer will play during 4 or 5 years.).

In conclusion, even if he had to yield his title of N°1 of the world to Rafael Nadal this summer after 237 weeks consecutive (a record), Roger Federer is not close leaving his place of the largest bank account.

Video ATP Feel ItThe ATP created this advertising campaign of multi-million dollars to create a resource that can be used in any of the ATP’s 63 tournament. This campaign featuring stars like Rafael Nadal, Roger Federer, Andy Roddick, Novak Djokovic… The campaign uses communication supports like TV spots, billboards, online banners…For me, it seems to be a battle between the players on each tournament with passion and power, the use of wild animals, waves and fire emphasises passion and power.

The Association of Tennis Professionnals (ATP) was created in 1972 to protect the interests of men professional tennis players. In 1973 it sets up the classification of the professional players, named ATP ranking. Today is it which supervises greater men professional tournaments, called ATP World Tour. The equivalence for the women is the Women’s Tennis Association (WTA).

The main ATP sponsors are :

Mercedes-Benz : After a collaboration which lasted since 1996 with the ATP, the automobile mark Mercedes-Benz decided to stop the sponsorship with the tennis world. The three years old partnership contract which binds Mercedes-Benz and the ATP will end in December 2008 and will not be taken back.

South African Airways : In April 2006, the ATP and airline compagny announced a three-years partnership that saw the first African airline compagny become the “Official Airline of the ATP”.

Ricoh : The global leader in digital office automation equipment and ATP have been partners since March 2005. On July 2008, Ricoh extended the sponsorship for three more years.

The other parthers are Penn (Tennis Balls), Head (Tennis rackets, bags and balls), Pacific(Strings, grips, tunings, balls…), Tennis Warehouse (Tennis rackets and apparel), Enel (Energy) and Waterford Crystal (Trophy).

I choose this topic because 2 years ago I worked at the Master Series of Monte-Carlo, and that decided me to work in sports events. But why this blog ? First because everybody know that a sport event can’t work without sponsoring. Second because I love tennis, and tennis is a sport of gentlemen.

In this blog I will try to talk about the principal sponsors of the world of tennis, who they are and how they work for the tournaments and the athletes.